The Name
Think about an ocean liner moving through the water. There’s a lot of energy propelling that ship forward. How does the captain get a ship like that to change course? The captain turns the wheel, the wheel turns the rudder, and the rudder turns the ship, right?
Wrong…
Due to the forward motion of the ship, the rudder has so much pressure on it that turning the wheel, by itself, won’t work. Enter trim-tab…
A trim-tab is a mini-rudder attached to the tail end of a larger rudder. When the captain turns the wheel, the wheel turns the trim-tab, the trimtab turns the larger rudder, and then the larger rudder starts turning the ship.
At Trim Tab Consulting Company we know that organisations are a lot like ships. It doesn’t matter if they are big or small – once they start moving it’s hard to change course. But like a trim tab, changes, in the right places, done consistently over time, can change the course of any ship or organisation !.
Fanatic focus on delivering tangible business value
Embrace diversity of thought to deliver innovative outcomes
Seamless global collaboration respecting cultural intricacies
We are a group of passionate industry professionals specialising in technology led business value creation. Our expertise spans the retail, consumer, logistics and manufacturing industries across the globe. Combined experience of over 75 man years of technology and domain expertise.
Digital Strategy
Vision Definition
Competitive Benchmarking
Consumer Behaviour
Digital Gap Analysis
Key Initiative (differentiator)
Transformation Roadmap
Business Change Management
End-to-End Process Transformation
Next Gen Operating Model
Business Change Management
Value Measurement
Program Strategy & CoE Management
Program Finance & Business Case
Program Governance
Program Sprints
Competency Development
Team Building
Innovation Practices
Technology Strategy & Execution
Build vs Buy
Technology Selection
RFP & Vendor Identification
Scope Assessment & Timelines
Data Management & Analytics
Digital Marketing
Digital Marketing Strategy
Marketing Technology
Vendor Evaluation
Data driven Marketing
Digital Operations
2C Strategy
Product Roadmap & Development
Marketplace Operations
eCommerce Marketing